Strategy & digital marketing October 24, 2025 Emailing: Best Practices to Avoid the Spam Folder Introduction In a world where every business is competing for audience attention, emailing remains one of the most powerful and cost-effective marketing tools.However, even the best campaigns can fail if your messages end up in... →
Strategy & digital marketing October 3, 2025 Using Jira to track project progress Jira project tracking has become a key practice for teams that want to stay organized, transparent, and results-driven. By combining flexibility with structure, Jira allows you to centralize information, monitor progress in real time, and... →
Strategy & digital marketing September 29, 2025 Optimizing your LinkedIn presence in B2B LinkedIn B2B is now an essential lever for SMEs, consultants, and marketing leaders seeking to increase visibility and generate qualified leads. Yet, many businesses underutilize its potential. In this article, we will explain how to... →
Strategy & digital marketing September 16, 2025 Storytelling and branding for SMEs: build a brand that resonates Storytelling and branding for SMEs are not just for luxury brands or global corporations. In fact, for small and medium-sized businesses, they’re among the most powerful levers to build trust, create emotional connection, and differentiate... →
Strategy & digital marketing August 18, 2025 Marketing automation: what it is and how to get started Marketing automation workflows have become essential for agile teams and growing companies. They allow you to personalize at scale, automate repetitive tasks, and drive predictable results without writing code. But starting without a clear strategy... →
Strategy & digital marketing August 7, 2025 Effective conversion funnel steps to increase conversions in 2025 An effective conversion funnel turns cold visitors into warm leads and leads into loyal customers in a predictable and measurable way. But most funnels either leak, stagnate, or confuse the user. At DevUps, we help... →
Strategy & digital marketing July 23, 2025 SEO vs SEA: Should You Choose or Combine in 2025? SEO vs SEA — do you really have to pick one? ❌ Not anymore. When used together strategically, Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) can unlock exponential traffic growth. Let’s explore how... →
Strategy & digital marketing July 15, 2025 SEO: THE FUNDAMENTALS FOR 2025 In 2025, SEO is no longer just about keywords. It’s driven by a clear strategy, seamless user experience, and flawless technical structure. The rise of artificial intelligence, voice search, and personalization is radically reshaping the... →
